Areas of Practice

strategy

Data-driven, customer-centric strategic transformation to maximize brand and profit potential across multiple time-horizons

• Strategy Formulation and Transformation: Develop a consumer-centric vision, portfolio, and corporate strategy; conduct Audit and Brand Strategy rebuild


• Research & Analytics: Commission research and blend first and third-party data for actionable insights, including forecasting market trends. Identify customer experience optimization, retention opportunities and transformation needs


• Strategic Communication: Create Corporate/Brand Vision and Strategic Storytelling to generate stakeholder energy, buy-in, and action

Innovation

High-level interventions and new initiatives to deliver long-term competitiveness

• Opportunity Identification: Identify trends, unmet consumer needs and business opportunities within the market. Create business case evaluating range of potential initiative outcomes


• Long-Term innovation Strategy: Create innovation principles, process, portfolio, and roadmap to drive growth and spur investment, garnering support from business stakeholders


• Development, Validation & Launch of New Products & Services: Lead cross-functional team, driving collaborative action and results. Develop Go-To-Market strategy and multifaceted marketing plans

brand

Effective brand initiatives to maximize marketing spend and target resonance

• Brand Foundations: Identify or maximize Brand Identity, Positioning, messaging, and target audiences, grounded in data-backed insights


• Management of Brand Assets & Efforts: Lead Creative & Agency Collaboration and Campaign Development; provide Visual Brand Management